In this episode, Carlos as a host, interviewed Slim about a retail-specific topic: Promotion planning.

Slim, started by defining promo planning as is generally the process that is done up front in order to select which products will be offered in which stores (digital and physical) and when exactly. Having spent more than 15 years in the field, he shared his thoughts on how to approach this crucial phase for fast-fashion brands but also retailers such as Hope Depot where he was involved on a huge project.

Slim also insisted on how to tackle your planning and the very first thing you start with is

• Reviewing the performance of your assortment planning: How did you do the previous years

Slim closed the episode by linking it to the topic of episode 1, buying versus co-developing. He highlighted the importance of starting small with one or two use-cases before kicking-off a complex project.