Unified Commerce (POS)
Commerce has evolved from a single-channel environment focused solely on physical stores to a multi-channel model incorporating websites. It has then advanced to omnichannel retailing, harmonizing physical and digital channels to offer a consistent experience, with assortment and pricing strategies considering all points of sale, including social media platforms such as Instagram, TikTok, Facebook, WhatsApp, and more.
Today, we speak of Unified Commerce, which not only aligns strategies across various channels but also ensures a continuous experience for the consumer.
This approach fosters a smooth and coherent customer experience through tools such as loyalty cards, gift cards, and optimized supply chains for services like BOPIS (Buy Online, Pick Up In Store) and BORIS (Buy Online, Return In Store).
Solutions vary between traditional point-of-sale (POS) system providers and new challengers emerging from mobile and e-commerce sectors. These solutions promise a rapid return on investment through agile implementation.
The time to value can be quite lengthy in certain cases, particularly for multinational companies facing diverse regulations across different countries.
We recommend adopting a “Composable Architecture” integration approach. This method allows for tangible benefits during the integration period by identifying and leveraging quick wins.
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