Category Management
Category Management is a central pillar of the retail process. It determines not only which products are highlighted but also their strategic placement within stores and across sales channels. Effective assortment management and shelf positioning, along with the complementarity of products, are key factors in maximizing sales and enhancing the customer experience.
Our team supports you throughout your digital transformation in Category Management, helping you migrate and maintain your planograms and floorplans (Floor Planning & Space Planning) using the leading market solution, Blue Yonder.
With extensive experience working with major retail chains worldwide, we provide guidance on the best tools and practices in:
Our team assists in grouping stores by identifying groups of consumers with similar behaviors. Using advanced analytics, we optimize your assortments to meet the specific needs of each cluster.
Thanks to our expertise, we design optimal layout strategies that make the most of every square meter of your stores, aligning your offerings with your brand’s market positioning. We create intuitive customer journeys to boost sales and enhance the shopping experience.
FORTI6 helps you design assortments tailored to your different markets and channels. We use detailed analysis to select the most performant products, reduce inventory costs, and improve stock rotation.
Our team helps you model and create your planograms, specify shelf dimensions in the system, and integrate your products using Blue Yonder’s Space Planning solution, ensuring a standardized presentation and optimal category representation to maximize visibility and sales.
Have questions about our services or solutions? Need to consult with our experts to optimize your project’s performance? You can contact us through this form!